Our Story

Jeff Stroud, the founder and Chairman of Somnvie, brings a remarkable history of building successful home product ventures. Following a strong foundation in retail, he was instrumental in growing Strouds Linens into a nationwide retail giant, overseeing its expansion to 70 stores and $2.3 billion in total sales. His entrepreneurial drive and deep understanding of the home textiles market have been cornerstones of his career.

Driven by a profound passion for sleep wellness and helping people achieve the best sleep of their lives, Jeff founded Somnvie. Somnvie is dedicated to providing unique, high-quality bed linen products through personal connections, emphasizing the importance of restorative sleep for overall well-being. He has created Somnvie as a platform where independent entrepreneurs can thrive while making a meaningful impact on their customers' lives, empowering them to experience the transformative power of truly restful sleep.

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